But what most people don’t know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, and get approval for one corporate social media post.
Really interesting article about the time it takes to develop an effective social media campaign. I think libraries are still struggling with how to use the online world to their advantage. Facebook, Twitter, Instagram, etc. accounts are used without much strategy behind them.
The following link provides some industry-specific statistics based on Facebook engagement data: http://www.prdaily.com/Main/Articles/The_best_days_to_post_to_Facebook_based_on_industr_13492.aspx#
I plan to share with our virtual services librarian and the librarian who handles our postings. While we fall under the “nonprofit” industry label, public libraries involve many other industries when it comes to programming and resources. It might be interesting to develop a strategy that takes into account where each post falls in terms of subject, i.e. maybe our financial literacy programming should be timed to coincide with the best times determined for the financial industry.